Course Speaker
Debra is an award winning designer and owner of Home Designer Marketing with over 30 years in the marketing industry. Home Designer Marketing helps home design professionals transform their businesses and brands to attract their dream clients, sell their projects for more, stay current online, and get their time back with automated systems.
If you're struggling with getting specific on who you're targeting, this presentation will educate you on how to identify new target market opportunities. Whether you're looking to start targeting your first niche, refine who you're targeting, or even add a new target market entirely, Debra will be leading you through a worksheet that will help you lay out and visualize market opportunities so that you can make sure you're making the best decision. Doing this in a visual format will allow you to see how specific you want to go. Is it homeowners in a particular location who want a specific style? Or maybe it's businesses in a chosen industry that have a certain revenue range? We'll even look at how to identify groups, associations, and referral partners.
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