Video Library

Join Debra Scarpa from Home Designer Marketing and Katie McFarlan from Dakota Design Company to pick up where we left off on our conversation about boundaries designers can take in their business. We’ll be digging deep so even if you missed our first session (catch the replay here) you can pick right up with us.

Co-hosted by Debra Scarpa, an award-winning designer and owner of Home Designer Marketing with over 30 years in the marketing industry. Home Designer Marketing helps home design professionals transform their businesses and brands to attract their dream clients, sell their projects for more, stay current online, and get their time back with automated systems.

Join Debra Scarpa from Home Designer Marketing and Katie McFarlan from Dakota Design Company for a conversation on streamlining your services, operations, and processes to improve your client experience so that you can raise your rates, avoid mistakes, and focus on what you love doing. We’ll discuss onboarding, proposal process tips, setting boundaries, ways to ask for feedback, and so much more. Plus, for those who attend, Katie will be giving away her Client Experience Blueprint that walks you through the key pieces you should have in place at each phase of your process to make the most impact and identify gaps in your process and how to improve them.

Join Debra Scarpa from Home Designer Marketing and Denise D Peloquin from My Studio Desk for a conversation on all things accounting for interior designers. We’ll be covering best practices including business vs personal finances, softwares and tools, compliance requirements, how to set a marketing budget, and how to select the right CPA so that you can feel confident in your next steps to making financial decisions in your business.

For interior designers, Instagram is one of the top channels to use for online marketing. But, if you're not utilizing the benefits that a business profile provides...now's the time!

Brand positioning is how a company differentiates itself from its competitors, highlighting what makes it different from everyone else and ‘positioning’ them in the market. Here's what good branding can do for your interior design business and signs that you might be lacking it.

172: 4 Areas to Build Processes in Your Design Firm with Debra Scarpa and Ashley Blaesing Joining me on the podcast today are Debra Scarpa and Ashley Blaesing of Home Designer Marketing. We are going to talk about systems and processes which you all know by now is a favorite topic of mine. We will look at the benefits of having systems, which areas of the company we need to create them in and go over an idea of the types of systems that will make our work more efficient. Enjoy the podcast.

Debra Scarpa is an award-winning designer and owner of Home Designer Marketing with over 30 years in the marketing industry. Home Designer Marketing helps home design professionals transform their businesses and brands to attract their dream clients, sell their projects for more, stay current online, and get their time back with automated systems. Debra will give a brief outline on how to plan your brand identity and implement it across all channels.

Struggling to come up with content ideas for your business? Here are some quick tips to get you started and most of all....motivated!!

Brand positioning is how a company differentiates itself from its competitors, highlighting what makes it different from everyone else and ‘positioning’ them in the market. Your brand includes both your brand experience & brand assets.

Join Debra Scarpa from Home Designer Marketing and Linda Brown from Spire Business INC for a conversation on recommendations for systems, processes, automations and finances, to improve your business and control your future.

Consumers are more educated on how to research online than ever before which means building trust before you even talk to them should be your top priority. In this session, Debra will discuss why branding, a strong website and online presence will help you win more dream clients and get paid what you’re worth and build the business you’ve always dreamed of.

Join Debra Scarpa from Home Designer Marketing and Deb Mitchell from Deb Mitchell Writing for a conversation on why just getting copy on your website won't get you the clients and projects you really want. But getting copy that's aligned to your brand and written with those ideal clients in mind will! We'll talk about everything from how to find the right copywriter to when to bring them into your project to what you can expect from the process.

With only about 3 seconds to capture your prospects' attention online, your website needs to build trust and communicate that you can help them. A strong online presence should reflect the quality of your work, tell your unique story, and validate your company. Watch as Debra from Home Designer Marketing uncovers what elements your website and social media pages need to succeed.

Join Debra Scarpa from Home Designer Marketing and Elizabeth Ethridge McGann from Ethridge McGann Group for a conversation on getting published as a design professional. We’ll be digging deep on why it's important, how to maximize the rewards for PR in your marketing, tips for getting published, approaching editors, and so much more.

Join Debra from Home Designer Marketing and Brian from Brian Berkowitz Photography for a conversation on how photography and branding relate and help give your clients the best overall experience.

Check out some of our client's before and after brand transformations.