We’re a team of design enthusiasts dedicated to helping professionals (like you!) showcase their work online and get the results they want. Founded by Debra Scarpa and Ashley Blaesing, our goal is simple: transform interior designers' online brands to showcase their work, tell their unique story, and communicate the value they offer.
We’re the team here to help you stay consistent, improve your customer service, and streamline your workload. Let us help you win more dream clients, get your time back, save more money, and best of all, grow your business!
With a career spanning over three decades in design, Debra brings a unique blend of creativity and strategic insight to home design marketing. She is a skilled graphic designer and illustrator with expertise in sales, branding, and marketing tailored to interior designers.
Debra stands out as a creative force, problem-solver, and strong communicator, enabling her to translate complex ideas into compelling brand stories and visual identities.
Debra's creativity extends beyond eye-catching designs; she excels at finding innovative avenues for business growth. As a visionary leader, she inspires her team to turn dreams into actionable plans, whether it's developing a new brand, expanding an existing business, or nurturing client and team relationships. Her passion for her work and team shines through, making her the heart and soul of Home Designer Marketing. Patience, understanding, and clear direction define her leadership style, empowering her team to innovate and execute confidently. Debra's exceptional talent and dedication have been recognized with numerous design awards throughout her illustrious career.
A natural people person, Debra's ability to build fast and lasting relationships sets her apart in the design world. Her approachability and understanding have been instrumental in establishing a loyal client base and a close-knit team. With over 30 years of industry experience, she brings invaluable insights to every project, ensuring clients not only meet but exceed their branding and marketing goals. Debra's unique strength lies in her talent for uncovering and creating individual marketing plans for each client based on their specific needs. Communication, honesty, and respect are core values that permeate every project and client interaction, fostering a work environment that values clear dialogue, integrity, and mutual respect among team members and clients.
When not in the office, her passions stretch from the adventurous - snow skiing, hiking, and paddleboarding, to the serene - listening to books, gardening, knitting, and immersing herself in the world of health and wellness. This blend of interests reflects her dynamic approach to life and work, constantly feeding her creativity and drive.
Ashley shines as a beacon of creativity, leading our clients towards a more impactful online presence. Beyond just aesthetics, she excels in crafting brands and websites that authentically capture our clients' visions, turning each project into a true reflection of their unique identity and values. With her sharp eye for design and technical expertise, she has the remarkable ability to bring any idea to life online. Her visionary approach and knack for nurturing strong client relationships ensure that we not only meet but exceed your expectations, transforming your design dreams into digital realities.
What truly sets Ashley apart is her versatility and problem-solving skills. She effortlessly tackles technical hurdles, turns mundane tasks into engaging experiences, and devises comprehensive strategies that elevate our clients' businesses. From leadership and process development to communication, client relations, technical support, website and graphic design, programming, and automation strategy, Ashley's diverse skill set makes her an indispensable part of our team and a trusted ally to our clients.
At the core of Ashley's professional philosophy are her unwavering values of gratitude, trust, and consistency. She nurtures relationships built on trust and dependability, consistently driving our team towards excellence. Ashley's client approach is marked by a deep appreciation for collaboration, ensuring that every project embodies a shared vision for success. Her calm demeanor and patient nature make her a pillar of support and inspiration.
When she's not immersed in designing websites, Ashley finds joy in exploring the great outdoors with her husband. Together, they relish moments with family, camping, hiking, and embarking on adventurous ATV rides whenever they can. And no adventure is complete without Banks, their loyal German Shepherd, by her side.
With a fervent blend of organizational skills and an innate talent for communication, Natalie's deep-rooted passion for truly understanding clients is at the heart of her role as both content writer and project manager. She dedicates herself to crafting the perfect narrative for each client, making them feel valued and integral to our commitment to not just meet but exceed the expectations of the design professionals we partner with.
Natalie’s approach is personal - she dives in deep with every client dedicating time and effort to understanding their vision, their audience, and most importantly, understanding them personally. This genuine connection allows Natalie to produce content - whether for websites, social media platforms, email newsletters, or blog posts - that not only resonates with each client’s target audience but also encapsulates the essence of their brand.
Responsible for steering our monthly marketing services, Natalie prioritizes nurturing relationships with every client, ensuring that they feel heard, understood, and valued. Her dedication to maintaining open, honest communication channels is not just a professional strategy but a personal creed. Guided by values of compassion kindness, and integrity, she ensures every project is infused with sincerity and authenticity. Organized, dedicated, and armed with strong communication skills, Natalie's ability to discern the unique essence of a client's vision sets her apart. She is genuinely a people person with a love for words as deep as her desire to understand and connect with others. This combination of professional skills and personal qualities makes her an asset to our team and the designers we serve.
Outside the office, Natalie thrives on the joy of family life with her husband Charlie, and their two daughters, Sally and Annie, and their beloved Cavalier King Charles, Molly. Whether on the tennis court, experimenting in the kitchen with new recipes, gathering together with friends, delving into a good book, or relishing her morning quiet time with coffee in hand, Natalie embodies the balance and joy she seeks to bring into her professional work.
At the heart of our operations lies Whitney McDonald, the driving force behind our projects. With a knack for organization and a can-do attitude, Whitney ensures that everything runs seamlessly, leaving our clients thrilled with the results.
Her responsiveness and vibrant personality are just a few of the qualities that set her apart. Whitney's presence is not only uplifting but also reassuring to both her colleagues and clients,
Whitney's impact transcends mere spreadsheets and schedules. Her approach is rooted in building personal connections, fostering a sense of community within our team and with each client we serve. Approachable, reliable, and responsible, she goes above and beyond to understand each client's unique needs and ensure that every project stays on course. By keeping communication channels open, she ensures that everyone feels supported and engaged every step of the way.
Guided by her values of faith, honesty, and compassion, Whitney creates an environment where everyone feels valued and heard, promoting openness and trust. She effortlessly turns ideas into reality with a blend of grace and efficiency. For Whitney, project management isn't just about delivering outcomes; it's about inspiring and connecting with our team and clients on a deeper level.
Beyond the office, Whitney cherishes quality time with her husband, Philip, and their two children, Lane and Jones. Whether she's teeing off on the golf course or engaging in a friendly pickleball match, camping with her family, or hosting a neighborhood cookout, Whitney finds joy in life's simple pleasures and the sense of community. Cooking from scratch, diving into a new book or podcast, and participating in Bible study are some of her favorite pastimes. Her enthusiasm for life, family, and community shines through in both her personal and professional endeavors, adding a warm and relatable touch to every interaction.
With an eye for detail and an unrivaled ability to organize chaos, Taylor has continuously elevated our graphic design standards through years of team collaboration, and is nothing short of a lifeline for our clients and team. With a keen eye for ever-changing world of social media, she ensures that our team stays ahead of the curve by blending analytics with creativity. She approaches each project with a readiness to do whatever it takes to reach the finish line.
Determined to achieve only the best results, Taylor's commitment to jumping in and assisting wherever necessary makes her an invaluable team member. Whether navigating the complexities of Email Marketing, bringing brands to life on Social Media, or ensuring the seamless publication of blogs, Taylor's contributions are pivotal. Her work is deeply rooted in values of authenticity and an open mind while her unique creative flair shines through in the beautiful and engaging designs she crafts for socials, emails, blogs, and more, supporting our team's efforts while modestly shying away from the limelight. Her creativity is a source of inspiration for us all, reminding us of the power of originality in our work.
Known affectionately as everyone's right-hand gal, Taylor's relentless 'get it done' and 'figure it out' attitude is why our team consistently manages to 'publish' with such precision and flair. Her flexibility and eagerness to adapt to the needs of our team and clients underscore the collective success we strive for at Home Designer Marketing.
When she's not transforming the digital marketing landscape, Taylor indulges in her passions outside of work. From painting and crafting earrings to writing and other creative crafts, she pours her heart into every endeavor. An avid lover of the sun and nature, Taylor is committed to self-improvement, seizing every opportunity to travel and explore the world with her son, Kade.
